Transaction: FEoJ69M...GjP5

{ "data": { "eccentric_vagabond.near": { "index": { "graph": "{\"key\":\"v3.ndc.mdao\",\"value\":{\"accountId\":\"eccentric_vagabond.near\",\"type\":\"report\",\"id\":1714771896098,\"description\":\"# Title\\n## Description\",\"project_name\":\"Content Marketing - April 2024\",\"contact\":\"@Spiritof608\",\"performance_statement:answer_1\":\"In April, we initiated onboarding of our content team with the Marketing DAO. We made significant progress in laying the groundwork for a successful long-term engagement with the NEAR ecosystem. Our approach is intentionally designed to prioritize quality over quantity, requires adequate preparation work most importantly, a system/process for how to efficiently work together. \\n\\nThe NEAR Marketing DAO team was incredibly supportive, making the process painless. We feel that we’re in a good place to efficiently move forward with upcoming content production. \\n\\nHighlights:\\n•\\tAnimated Chain Abstraction video created\\n•\\tDraft of content roadmap for future content\\n•\\t3x potential strategic distribution partnerships in discussion\\n\\nCOMPANY/TEAM ONBOARDING:\\nOur focus was to learn the pain points that MDAO was interested in solving. \\n\\n1. Orientation: \\nIn order to design creative effectively, we needed to understand MDAO’s mission, vision, and the specific goals of our project. \\n\\n2. Research:\\nResearching other L1 protocol marketing initiatives as well as individual projects in the web3 space. Often times we learn more from what the competition is doing wrong rather than what they’re doing right. \\n\\n3. Alignment Meetings: \\nRegular updates to review, critique, and ideate our creative direction.\\n\\n\\nSCRIPT DEVELOPMENT:\\nThe script development phase was crucial in setting the tone and direction of our content. \\n\\n1. Content Research: \\nGathering information on the specific topics within the NEAR ecosystem that we plan to produce content around.\\n\\n2. Creative Sessions: \\nBrainstorming sessions to develop overall concepts and refine them into actual storylines.\\n\\n3. Script Reviews: \\nIterative reviewing and editing processes. MDAO gave us great feedback here and we’ve appreciated their input.\\n\\n\\nROADMAP CREATION:\\nDeveloping a comprehensive content roadmap for April and beyond.\\n\\n1. Future content strategy: \\nInitial draft of a content strategy for the coming months. This includes content creation for various platforms. \\n\\n\\nSTRATEGIC PARTNERSHIPS:\\nWe’ve initiated discussions with three potential strategic partnerships that could help with content distribution and co-marketing initiatives. \\n\\n1. Partner Identification:\\nResearching and identifying potential partners who align with NEAR's values and our project's goals.\\n\\n2. Outreach and Negotiations: \\nInitial meetings with people from our network to discuss partnership possibilities and terms.\\n\",\"performance_statement:answer_2\":\"Like any new project, onboarding and establishing a process can take time to iron out. No major issues or problems this funding period. \",\"metric:audience\":\"0\",\"metric:growth\":\"0\",\"metric:average_engagement_rate\":\"0\"}}" } } } }