Transaction: 465ctYx...Lnkh

{ "data": { "arezhas.near": { "nominations": { "HAYInvolve": "From being an early member of the Paras team to co-founding Arkana, I've been deep in the trenches of the NEAR ecosystem, shaping its growth and influencing its trajectory. At Paras, we contributed to 98% of all NFT transactions on NEAR and built a community of over 100k users. Arkana's numbers speak for themselves—100k registered users and partnerships aiming to integrate real-world applications like tourism in Bali.\n\nSo why am I a qualified candidate? The numbers tell part of the story, but behind those metrics are innovative initiatives, successful collaborations, and an unwavering focus on user experience. I've been a catalyst for change, pushing the boundaries of what's possible on NEAR. With a Master's in Public Policy and a thesis on crypto regulation in Southeast Asia, I bring an analytical lens that balances tech-savviness with a keen understanding of governance and social impact.\n\nWhy should you vote for me? Because I've been where you are—a user, a community member, a believer in the untapped potential of NEAR. I know the challenges we face and have proven strategies to overcome them. I don't just promise change; I've delivered it. From enabling artists to monetize their work through NFTs to paving the way for DeFi innovation, I've been a part of solutions that enrich our ecosystem.\n\nLet's simplify, amplify, and diversify NEAR together. With your vote, we won't just be participating in the future; we'll be creating it.", "Key_Issue_1": "With a track record of fostering communities and increasing user engagement at Paras and Arkana, I have an intimate understanding of the value behind exceptional User Experience (UX) and Accessibility. If there's one thing I've learned, it's that we're not just building products; we're crafting experiences and relationships that have the power to become daily rituals for our users. In essence, UX is the emotional and functional gateway to any blockchain ecosystem, NEAR included.\n\nAccessibility goes beyond UX design; it's about creating a social layer that resonates emotionally with users. We should aspire to create a NEAR culture characterized by inclusivity, camaraderie, and shared success. I pledge to apply lessons learned from the Paras Loyalty Program and Arkana's engagement initiatives to foster a NEAR community that isn’t just large but emotionally invested.\n\nSo how can NEAR evoke positive emotions? Let's use analytics to take the pulse of our community, much like the user metrics I've focused on in my previous roles. Let's continually optimize based on real feedback and observable behavior, not assumptions. The user journey should not just be a path but a narrative that people want to be a part of, culminating in a sense of achievement, belonging, and empowerment.\n\nGiven my background, you can expect me to be unrelenting in championing a people-first approach. A seamless, emotionally enriching user experience is not a luxury; it's a necessity. My pledge is to make NEAR the most accessible, user-friendly, and emotionally resonant blockchain ecosystem out there. With your support, we'll make NEAR not just a platform to use but a community to belong to.", "Key_Issue_2": "Building on my experience with Paras and Arkana, where we drove significant user engagement and achieved impressive transaction volumes, I am keenly aware of the economic engines that can turbocharge an ecosystem like NEAR. My view is that economic growth and innovation are not just buzzwords—they are imperatives for long-term sustainability and influence.\n\nFiat on-ramps are often overlooked but are crucial for mainstream adoption. At Paras, we prioritized ease of entry for new users, and I plan to bring that focus here. Let's simplify the transition from fiat to crypto and vice versa, erasing the barriers that discourage new users and hamper growth. The easier we make it for people to enter our ecosystem, the richer that ecosystem will become—both in diversity and economic strength.\n\nFurthermore, NEAR needs to be a fertile ground for everyone—founders, developers, creators, and builders. Having partnered with over 150 organizations at Paras, I've seen the multiplicative impact of strategic partnerships. My pledge is to initiate and sustain alliances that fuel our economic growth engine, from start-up incubations to collaborations with established industries.\n\nBut what is an ecosystem without its products? My track record in launching successful products like the Paras Loyalty Program and Arkana's future offerings like DeFi components and mobile apps shows that I understand what it takes to go from concept to launch. I will advocate for a strong focus on deploying useful, reliable products on the NEAR mainnet.\n\nSo, why settle for incremental changes when we can leapfrog into unprecedented growth and innovation? With my background and commitment, I aim to make NEAR not just a participant in the future of blockchain but a definitive leader. Together, we'll make sure that NEAR is synonymous with economic vitality and groundbreaking innovation.", "Key_Issue_3": "Given my hands-on experience with building and nurturing communities at both Paras and Arkana, I understand the power of targeted marketing and strategic outreach. The proof? The exponential growth we achieved in user base, Twitter followers, and partnerships speaks volumes. I want to channel this know-how into making NEAR a household name in the crypto sphere and beyond.\n\nImagine NEAR as not just a protocol, but a brand—powerful, memorable, and ubiquitous. I see opportunities for cross-platform integrations with Web 2.0 services, leveraging these existing frameworks to pull new audiences into the NEAR universe. Think of it as a two-way bridge: we offer them the innovation and security of blockchain, and in return, we gain a wider, more diverse user base that enriches our ecosystem.\n\nI am particularly excited about the potential of conferences and hackathons. Having represented Paras at prestigious events like London Tech Week and Indonesia Comic Con, I understand the incredible networking and collaborative opportunities these platforms provide. Let's face it: no tweet can replace the impact of a face-to-face connection or the energy of real-time innovation that you can only experience at a live event.\n\nResearch shouldn't be an afterthought—it should be a directive. I propose leveraging data analytics (a field I'm passionately involved in) to conduct deep market research, identifying not just who our users are, but predicting who they could be. These insights can inform our marketing strategies, making them not just wide-reaching but deeply resonant.\n\nMy pledge is simple but impactful: to use my expertise to lead a multi-pronged marketing approach that combines data-driven strategies with meaningful community engagement. Together, we can elevate NEAR from being a powerful protocol to becoming a globally recognized hub of blockchain innovation.", "WIYStrategy": "Leaning on my expertise in user engagement and partnerships from my time at Paras and Arkana, my strategy for NEAR can be summed up in three key points: Simplify, Amplify, and Diversify.\n\nSimplify: Let's make NEAR ridiculously easy to use. From the moment someone hears about NEAR to their first transaction, the user journey should be as straightforward as a swipe on a smartphone. I envision an ecosystem where 'complex' is a forbidden word.\n\nAmplify: With proven experience in community building, I aim to catapult NEAR into mainstream conversations, not just in crypto circles but across sectors. Imagine NEAR's potential and philosophy being discussed everywhere from tech forums to dinner tables.\n\nDiversify: Having worked with over 150 organizations, I understand the power of strategic collaborations. Let's attract a rich tapestry of developers, artists, entrepreneurs, and even local governments to make NEAR the go-to platform for innovation and social impact.\n\nIn short, let's create an ecosystem that's not just another blockchain platform but a lifestyle, a statement, and a community. Together, we'll build the NEAR of our dreams.", "addition_platform": "\nIn my role at Paras and Arkana, I've seen firsthand the transformative power of data analytics and user metrics. I envision bringing this expertise to the NEAR ecosystem. Just imagine: an agile, internal dashboard that's more than just a data repository—it's the pulse of our community. This dashboard could capture real-time metrics like Daily and Monthly Active Users, transaction volumes, and more. And this isn't just a tool for internal decision-making; it's something that can be anonymized and shared with our vibrant community to foster a culture of openness and transparency.\n\nBut we don't stop at just collating numbers. The aim is to turn these statistics into meaningful actions. At Arkana, we used similar metrics to refine user experience continually. For NEAR, these metrics could illuminate user journey maps, shedding light on what our community members experience daily. We could identify crucial touchpoints and, perhaps more importantly, the moments where we lose user engagement. These insights become invaluable tools for developing UX/UI improvements that can turn a momentary visit into long-term adoption.\n\nThe end game? It's not just about crunching numbers or monitoring transactions. It's about crafting a narrative of what NEAR can become—a living, breathing ecosystem buzzing with engaged users, ready for innovative leaps, and sustainably growing in ways we can track, measure, and celebrate. I believe my background in analytics and community engagement uniquely positions me to lead this journey, making NEAR an even more responsive and efficient ecosystem.\n", "afiliation": "[{\"company_name\":\"Paras\",\"start_date\":\"2021-07-01\",\"end_date\":\"2023-08-31\",\"role\":\"In my role as Director of Growth and Strategy at Paras, I've been the catalyst behind some of our most impactful milestones. My primary focus has been on scaling our user base and fortifying our community engagement. I'm proud to say that under my watch, we've grown our user base to over 100,000, with a community that now boasts 12,000+ members and a Twitter following of over 55,000.\\n\\nI work closely with our leadership team to chart the company's strategic course, ensuring that we're not only re\"}]", "error_msg": null, "house_intended": "TransparencyCommission", "name": "Rezha AR", "profileAccount": "@arezhas.near", "tags": "paras,near-indonesia", "video": "" } } } }